3,100 children and teens are crossdressing on the platform.
They’re all adults, and they’re doing it for the very first time.
“We want to teach the next generation that they don’t need to hide behind age and gender,” said the company’s head of operations, Josh Pender.
The company will use social media to connect with those kids and their families.
“There’s nothing wrong with being crossdressers.
We are not trying to shame them or make them uncomfortable, but to help them understand that being a person is not something that they have to hide from,” Pender told the ABC.”
When you are a crossdresser, it is the only time in your life that you can be seen with your authentic self, and we want to educate them on that.”
Pender said the platform was already able to get crossdressors to talk about their experiences, and that it could help them “find more comfortable spaces in the world”.
“They can go online and tell their parents about it,” he said.
The crossdressing trend has taken off on the social media platform in recent months.
The site now has more than 700,000 users, with many people who were crossdressed in the past but didn’t go public posting photos and videos to help others understand their identities.
But Pender says there is still a long way to go, and it’s going to take more than just social media platforms.
“You have to reach out to these kids, you have to actually get the word out and let them know,” he told ABC News.
“It’s not just a matter of ‘let’s make the world a little more welcoming’.”
The company is also working on new ways to get parents to talk to their children.
It is working with the Australian National Health and Medical Research Council to develop an online tool that parents can use to let their children know about crossdresses.
Pender says the tool will also help parents find ways to talk openly about their own gender identity.
“I think parents are the ones that are going to be most supportive of this,” he explained.
“But if parents feel that they’re not comfortable, we’re going to create a space for them to talk.”
So parents are going do that, they’re going have the opportunity to talk, and their child is going to have the space to talk.