In its latest edition, the Toy Story franchise revealed that it was the top toy of 2017, with 8.7 billion toys sold in the year, while the Star Wars franchise came in second place with 6.9 billion toys.
However, the first half of the year was a mixed bag for both brands, with the Toy story brand posting a strong performance of 9.7 million toys sold, followed by the Star wars franchise at 8.4 million, according to the Toystory website.
The company has also been doing well in the first few months of 2018, with total revenue up 11.6 per cent to $11.06 billion in the last quarter, with earnings of $1.65 per share.
In the last year, the company has released four films, including the hit live-action film Toy Story 3: Monsters Unleashed and the animated film Monsters University.
The Toy story franchise is still the third largest in the Toy catalog after the Star of Tomorrow and Jurassic Park.